Hooze.org is about helping users gather and share information in ways that will let online shoppers learn what they care to know when they need to know it. It’s designed to help its user community do three things:
- amass nuggets of consumer wisdom using community research tools that unite the collaborative elegance of wikis with the organizing power of tagging (wagging).
- map together existing research on products and companies (IntoGreater).
- find their favorite bits of all this information when it’s most useful by clicking directly from shopping sites big and small.
We’ve always thought of ourselves as more conduit than mouthpiece (still do!), but some pieces are coming together that are begging for a broader audience. The combo will let us learn and share the answers to questions like (pardon the cutesiness):
- hooze behind this company?
- hooze responsible for this product?
- hooze affected by my purchase?
- hooze got ideas about less obvious choices?
